28 July 2014

Red Trend Lifestyle Store 2014 Lookbook

The Red Trend team has seen great progression since their first few t-shirts. Now, becoming a fully furnished lifestyle retail store, their mission is to transition to being just a t-shirt brand to a complete independent lifestyle brand. One way of doing it right in introducing their real identity is, producing a well-made lookbook. Shot by Muralla, this lookbook is a short film that showcases their perception of the lifestyle of their brand and its community. The lookbook exhibits skateboarding, fixed gear riding, streetwear and more, featuring the products of the brands that they carry.


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