12 April 2016

Fam represents their hometown with the MAAD ELBI April 2016 Collection

Lifestyle brand Fam has always made efforts to serve the scene in Los Baños, Laguna. This time, they raise the flag for their turf with the MAAD ELBI April 2016 Collection. Up first is the Good Kid Maad Elbi tee. This shirt is in black, with the graphic featuring a flip on Kendrick Lamar's 2012 album "good kid, m.A.A.d city". They replaced "city" with "Elbi" to add that needed local flavor. This piece acts as a flagpole, left rusty and vandalized but still standing tall to serve its purpose. And the banner it is holding is the Relentless Losers. For this design, they took inspiration from a famous Polo Ralph Lauren icon. The result is a salute to the nonconformists who persevere through tough times, without regard to the negativity of some of the folks around them. They came up with grey and white variations for this t-shirt. Elbi original and Tropikal Pomades owner Pepsi rocked the gear while Franz Dimaano handled his business behind the lens. Available at Fam Lifestyle Store, Parkway Drive, LB Square, Los Banos. Send Fam's Facebook page a message for online orders.


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