11 March 2017

Nike Combines Different Styles for its 30th Year Anniversary Edition, the Air Max 1 Master


In 1987 the Air Max was born. It was the very first silhouette where the visible Nike Air was showcased, which was designed by renowned shoe designer, Tinker Hatfield. Initially created to be used for training and sports that the iconic Nike Air commercial in 1987 clearly expresses. Though it found success in that direction early on, the Air Max 1 eventually became a household pair as a lifestyle shoe due to its design and heritage.


This is the famous Nike TV commercial that ran in 1987 that jumpstarted the Nike Air technology and the Nike Air Max specifically. The commercial adopted the tracks of The Beatles 'Revolution' to accompany the visuals that depict sports, training, celebrity athletes, amateur players, and more. It exhibited the philosophy of equality through sports, which Nike advocates. View the video above for the iconic commercial that kicked off the revolution. You can know more about the video and  The Daily Street . You can also see the original print ad of the Nike Air System below.





Fast forward to today, the Air Max 1 is celebrating its 30th anniversary by releasing the Air Max 1 Master. This monumental milestone for the silhouette and the line made Nike create a design that commemorates the most coveted styles in the Air Max lineage. We compiled the inspirations below so you can do a little search of where they pulled the materials from design to the Air Max 1 Master.




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