04 April 2017

Commonwealth collaborates with ASICS Tiger to create the "Kultura" GEL-LYTE V

In 2015, US-based lifestyle boutique, Commonwealth established itself in the Philippines through the partnership of brand founder Omar Quiambao with Ronnie and Joe premium eyewear boutique's Michael Concepcion. Known as one of the pioneers of the unique retail movement of integrating culture and style together seamlessly, Commonwealth was a significant addition to the changing retail industry in Metro Manila. In just more than a year, with immense energy and persistence, they influenced a local cultural shift in consuming style. The diverse selection, enviable partnerships with global brands, and an intense passion for retail just shows that Omar and Michael have no plans of slowing down.

Photos by Steve Tirona

Another evidence to that is their upcoming shoe collaboration with ASICS Tiger that's set to launch this April 7 at POV by Commonwealth. The shoe takes inspiration from the Kalinga ethnic group to represent the Philippines globally, and pay homage to one of the country's preserved traditions. The ASICS Tiger x Commonwealth "Kultura" GEL-LYTE V is directly inspired by the sacred tradition, "batok", an ancient technique of adornment that draws basic geometric shapes and nature-inspired designs on bodies of the Kalinga natives to communicate their identities. The shoe design adopts this philosophy through the GEL-LYTE V's signature mono-sock tongue, against beige uppers and navy accents. This exclusive shoe collaboration will be officially launched on April 7 in all Commonwealth stores, and will be released worldwide on April 14, 2017.

More about the story behind Commonwealth and their ASICS Tiger Collaboration at the upcoming Issue 3 of Purveyr Magazine. We talked with Omar and Michael to know the reasons behind putting up Commonwealth PH, and Omar's memorable trip to meet Kalinga's Whang Od and its tribe in the Mountain Province. Follow Purveyr Magazine on Instagram to stay updated with the release of Issue 3.


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